I’m a New York City–based Digital Strategist focused on shaping seamless, personalized user experiences across digital platforms. I combine strategic design, UX principles, and data-driven performance insights to lead cross-functional teams in delivering cohesive, brand-aligned digital solutions. With a BBA in Strategic Design and Management from Parsons and experience in direct-to-consumer environments, I’ve successfully guided content development, platform optimization, and user experience initiatives to drive engagement, retention, and growth.