I led a strategic website redesign to align user needs with business goals, optimizing the eCommerce experience from homepage to checkout to drive engagement and conversions. I developed a framework to showcase designers, exhibitions, and archival content, transforming the site into a key sales and discovery tool. This included building dynamic artist pages and enhancing product detail pages with features like detailed product options and personalized recommendations to improve usability and boost conversions. Additionally, I integrated imagery and videos across the site, to enhance engagement and provide a valuable resource for sales teams, industry professionals, and art enthusiasts, strengthening The Future Perfect’s brand identity and digital experience.

I collaborated with cross-functional teams to really understand customer needs and business goals, helping to shape key strategic initiatives using data-driven insights to prioritize user-focused solutions.

A key project I led was the development of a membership-based trade platform that streamlined purchasing for bulk-buying clients. This initiative was part of a broader effort to optimize the shopping experience by identifying customer needs and pain points. The platform offered exclusive features like premium product options, project-based wishlists, and live customer support. I managed the entire project, from research to launch and further iteration. Additionally, I led efforts to enhance search and navigation by reorganizing product categories, adding filters, and implementing a dynamic drop-down with relevant search suggestions to improve product discoverability.  As a result, we saw a 20% increase in product page engagement and a notable lift in conversion rates and AOV.

I’m a design consultant based in New York City, specializing in art direction and digital strategy. My expertise includes building brand identities, developing strategic initiatives, and crafting intuitive digital interfaces. I help companies cultivate a strong design culture by creating compelling visuals and delivering exceptional user-centric experiences, ensuring each project is presented in environments and contexts that maximize impact & effectiveness.

SERVICES
ART DIRECTION
CREATIVE CONSULTING
CONTENT DEVELOPMENT
UX DESIGN & PROTOTYPING

SELECT CLIENTS
THE FUTURE PERFECT
IN COMMON WITH
10 MAGAZINE
TOTOKAELO
ZZ DRIGGS