IN COMMON WITH
DIGITAL EXPERIENCE OPTIMIZATION
CONTENT STRATEGY & PRODUCTION
UX OPTIMIZATION
INFO —
At In Common With, I led UX and site design initiatives for the brand’s launch, working closely with web developers to redesign website and email templates that improved usability, visual hierarchy, and overall engagement. I also developed high-impact digital content, including product photography, email campaigns, and social media assets, ensuring consistency in tone and visual identity across all platforms. By aligning content strategy with UX improvements, I elevated the brand’s digital experience and strengthened its connection with target audiences.
To align with the brand’s initial launch, I led the design of an optimized digital experience, as well as the execution of branded visual content, ensuring it reflected the refreshed site design and creative direction.
I collaborated with developers to lead the redesign of product and collection pages, along with email templates, enhancing customer engagement and visual appeal to elevate the overall brand experience.
